Maroon 5 front-man and coach on The Voice Adam Levine now has his own fragrance.  Levine now joins a long list of pop stars who have their own fragrance, but he tells Rolling Stone that he wants his to be different:

"I got convinced to do [it] by some amazing creative people who I trust, and I want to make something that competes with real fragrances. I don't want to be another famous dude selling crap."

Levine knows a little about taking chances outside of music.  He says doing The Voice was a huge risk.  But, he's come to embrace those risks, "I've had failures, things I look back on and might not be totally happy about. But when you take risks that's bound to happen."