Chilling "Back to School Essentials" Message From The Sandy Hook Promise

In the PSA, "Back to School Essentials," students are happily showing off their new school supplies until the commercial takes a dark turn to the reality students are facing today: School Shootings. The Sandy Hook Promise is "a national non-profit organization founded and lead by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012."

This anti-violence ad hopes to encourage people to know the warning signs of troubling behavior before it is too late.