Instagram to Start Hiding 'Like' Counts in US This Week


If you are a frequent user of Instagram and you start seeing that someone you follow is not getting any likes on their photos or videos this week, don't panic. It's part of an experiment Instagram is performing to see the effects on users and the platform.

Instagram CEO Adam Mosseri calls it private like counts. Users who post content will be able to see how many likes they get, but no one else will see the like count.

The idea is to remove the anxiety and validation some Instagram users feel about the amount of engagement their pages and content receives.

"It's about young people. The idea is about trying to depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people that they love, things that inspire them," Mosseri told WIRED25 last week.

"We're trying to reduce anxiety. We're trying to reduce social comparisons. These are issues that are becoming more acute, particularly with young people, particularly in a mobile-first world," Mosseri also said.

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